The Logo
About this Section
Contents
Concept
Our logo embraces a retro aesthetic, evoking a sense of nostalgia and timeless charm. The bold, uppercase lettering of “PRESENZZA” is reminiscent of vintage signage, while a classic serif typeface adds to the old-fashioned feel. This design choice reflects our appreciation for enduring style and quality craftsmanship. Including “Cheyenne, Wyoming” in a smaller, sans-serif font further connects us to the historical context of our local community.
Keywords
Western
Historical
Graphic Strategy
Structure
We ensure a consistent visual identity by aligning all images, styles, and plans with the latest technology. This results in a strong brand presence across all platforms, supported by a solid design and organizational foundation.
Workflow
Our workflow involves experimentation and learning from each project to refine our methods and strategies, enabling us to adapt quickly, stay innovative, and focus clearly on delivering high-impact designs.
Management
We approach our work pragmatically, guided by research and a deep understanding of market trends. Our conscious decision-making ensures that brand strategies align with client needs, balancing creativity with real-world business objectives.
Substance
Our work is modern and fearless, reflecting the spirit of entrepreneurs and innovators. We push creative boundaries to deliver impactful, future-focused branding solutions that empower businesses to succeed.
Color Psychology
Our color palette, as a whole, creates a sense of warmth, stability, and optimism. The combination of earthy tones, like the grayish olive green and dark copper brown, makes a grounded and comforting feeling, while the touch of light pastel yellow adds a bright and cheerful accent. This balanced palette reflects our values of community, connection to nature, and commitment to creating a positive and inspiring environment.
Tranquility
Harmony
HTML: #5f7255
CYMK: 17 0 25 55
Security
Heritage
HTML: #79401a
CYMK: 0 47 79 53
Joy
Radiance
HTML: #f8ebc8
CYMK: 0 5 19 3
Typography
Bodoni Moda is a recreation of the classic Bodoni. Advances in printing technology during the late eighteenth century allowed Bodoni to design letterforms with higher contrast between thick and thin strokes, and crisp horizontal serifs. The result is a typeface that’s recognizably elegant, refined, and remains popular centuries after its creation.
Logo Usage
Clear Space
Logo Compositions
Minimum Size
Official Logo
Our logo is a combination of text, images, symbols, and colors that distinguishes our brand or company from the competition. It serves as a visual representation that creates a connection with the audience or customers.
Accent Color Icon
Black Color Logo
Icon
Think of our icon as a brand’s stylistic extensions. Once the big picture of a brand’s messaging has been established, icons serve as visual tools that help carry out this message. Also, icons are useful elements that can be consistently used across diverse platforms.
Primary Color Icon
Secondary Color Icon
White Color Icon
Black Color Icon
Enclosed Icon
Primary Color Icon
Secondary Color Icon
Accent Color Icon
White Color Icon
Black Color Icon
Seasonal Color Icon
Color Guide
Every application of our logo should strengthen and reinforce the organization’s positive image. The logo is a fixed design element that may not be edited, but the color composition may change depending on background images, colors, or materials.
White
Primary Color
Secondary Color
Accent
Black
Seasonal Color
N/A
N/A
N/A
N/A
Do's & Dont's
To ensure that our logo is always recognizable, it must
be used consistently, with discipline, and with precision.
The power of a logo is easily weakened by its incorrect use.
X
No Compress
X
No Expand
X
No Blur
X
No Borders
X
No Skew
X
No Flip
X
No Arbitrary Rotation
X
No Crazy Colors
X
No Incomplete
X
No Art Filters
X
No Shadows
X
No Outlines
