The Brand
About this Section
Contents
Brand History
In the heart of Cheyenne, Wyoming, Presenzza was founded in 2024 by Jorge and Elizabeth Valverde-Bartlett. Jorge, an Ecuadorian-born artist and entrepreneur, and Elizabeth, a peacebuilder and yoga teacher, combined their diverse backgrounds to create a premier retail business offering a unique selection of products and services.
Jorge’s journey began at 6 when he first delved into the world of music. A child prodigy, he graduated with a bachelor’s degree in Music Performance at the age of 17 and later earned a master’s degree with Cum Laude recognition in Design. Elizabeth’s path led her to the University of Nebraska Omaha and Eastern Mennonite University, where she honed her skills in conflict transformation and peacebuilding.
Together, they envisioned Presenzza as more than just a store; it is a curated experience that celebrates creativity, human connection, and cultural discovery. The name “Presenzza” is a derivative of the Italian word “Presenza,” meaning presence, signifying the brand’s commitment to fostering a welcoming environment where everyone feels seen, heard, and valued.
The brand’s essence is captured in its tagline: “Life is better in community.” Presenzza’s brand story is woven into every aspect of the business, from the carefully curated selection of products to the warm, inviting atmosphere of the store. It’s a story that resonates with those seeking more than just a shopping experience; it’s for those yearning for connection, creativity, and a sense of belonging.
In a world that often feels fast-paced and impersonal, Presenzza offers a sanctuary of creativity, community, and connection. It’s a place where everyone is welcome and can feel part of something human.
Brand Values
Our brand values constitute the meaning that we want our work to have. Therefore, our brand values reflect what’s fundamentally important to us and our collaborators.
Community-centric Approach
Prioritize understanding and meeting the needs and preferences of customers.
Product Diversity
Offer various products across various categories, such as clothing, art, home goods, handmade crafts, and more.
Quality
We offer high-quality products that are made to last and bring joy to their owners.
Uniqueness
We curate a selection of unique products that you won’t find anywhere else.
Belonging
We foster a sense of belonging by creating a welcoming and inclusive space where everyone feels valued and accepted.
Inspiration
We aim to inspire our community through our products, events, and experiences. Inspiration can spark creativity, ignite passion, and lead to positive change.
Creativity
We celebrate the creative spirit in all its forms and aim to inspire and nurture creativity in our community.
Community
We believe in the power of human connection and strive to create a welcoming space where people can gather, share experiences, and build relationships.
Brand Positioning
Objective
We want to establish the brand as the premier destination in Cheyenne, Wyoming, for those seeking a curated experience that celebrates creativity, community, and cultural discovery. Through a unique blend of local and international artistry, handmade goods, and enriching events, Presenzza aims to nurture a sense of belonging and inspire meaningful connections, cultivating a loyal community and positioning itself as a cultural hub in the city.
Internal Vision
At Presenzza, we curate the perfect space for human interaction. Our adventures, cultural backgrounds, and natural inclination towards hospitality guide us in thoughtfully designing our place. We believe in the power of shared experiences, enabling a welcoming atmosphere where learning, empathy, and a curated shopping experience converge to create lasting relationships within our community.
Strengths
Presenzza possesses unique strengths that position it favorably within the market. Our emphasis on handcrafted, culturally significant products sets us apart, while our commitment to community building grows a loyal customer base.
- Personalized Shopping Experience: We deliver a customized shopping experience with knowledgeable staff who are passionate about helping customers find the perfect products.
- Unique, Handcrafted Products: We offer a variety of one-of-a-kind, handcrafted items that celebrate artistry.
- Community Focus: We build community through events, workshops, and a welcoming atmosphere.
- Sustainable and Ethical Products: We prioritize sustainable and ethical sourcing and offer products that align with the values of conscious consumers.
Opportunities
We have identified several market opportunities that can be leveraged to achieve our business goals and solidify our position as a leading provider of unique, handcrafted, and culturally significant products in Cheyenne, Wyoming. These opportunities include:
- Growing Demand for Authentic and Locally Made Goods: Consumers increasingly seek unique, handcrafted items that reflect local culture and heritage.
- Experiential Retail: Consumers seek more than just products; they want experiences that engage their senses and create lasting memories.
- Sustainable and Ethical Products: Consumers are increasingly conscious of their purchases’ environmental and social impact.
- Online Expansion: The growing popularity of e-commerce presents an opportunity for Presenzza to expand its reach beyond its physical store.
- Partnerships and Collaborations: Collaborating with other local businesses and organizations can create mutually beneficial cross-promotion and customer acquisition opportunities.
Internal Audience
Presenzza’s internal audience comprises staff members, from the store manager and product curator to the cleaning and maintenance staff. These individuals play a crucial role in the store’s daily operations, ensuring a positive customer experience and contributing to the business’s overall success. The internal audience is responsible for various aspects of the business, including customer service, marketing strategies, event planning, and store maintenance. Their dedication, skills, and commitment to the brand’s values are essential for creating a welcoming and engaging customer environment and achieving Presenzza’s business objectives.
Art Collectors (Buyer Persona)
These successful entrepreneurs and professionals, likely in ranching, energy, or finance, have a passion for collecting art reflecting the American West’s spirit. They appreciate traditional and contemporary Western art, seeking pieces that tell stories and evoke a sense of place. Knowledgeable about the art world, they value authenticity, craftsmanship, and investment potential while actively participating in local gallery openings, art fairs, and exhibitions.
Fashion Enthusiasts (Buyer Persona)
These people express their love for the West through fashion choices, blending contemporary styles with rugged, practical elements. They appreciate high-quality materials, craftsmanship, and sustainable practices. They love brands that reflect their values and support local artisans. They stay updated on trends through social media, fashion blogs, and local boutiques.
Home Decor Aficionados (Buyer Persona)
These individuals are passionate about creating a home that reflects the West’s warmth, comfort, and natural beauty. They appreciate rustic and handcrafted furniture, natural materials, and artwork celebrating the Western landscape and wildlife. They are interested in sustainable and eco-friendly design practices and support local artisans and businesses. They find inspiration through home decor magazines, social media, and regional design events.
Gift Shoppers (Buyer Persona)
These are individuals who appreciate thoughtful and unique gifts that reflect the recipient’s personality and interests. They appreciate handcrafted items, local products, and experiences that create lasting memories. They value convenience and personalized service and appreciate businesses supporting the local community. They often find gift ideas through social media, online marketplaces, and word-of-mouth recommendations.
Presenzza’s Ecosystem
Kreathink functions like a living organism, with the commercial department as the nucleus driving strategy and growth. The administrative department acts like the cytoplasm, maintaining stability and coordinating essential processes. The production department serves as the mitochondria, generating energy and output for creative ideas.
All departments work together to ensure Kreathink thrives and grows in an environment that connects freely and surely with other cells (companies) to help them improve, develop, or connect to others and create new business ecosystems.
Market/Niche Space
Presenzza operates in the dynamic retail market, a vast sector that directly connects with consumers by offering diverse goods and services. This industry thrives on innovation, constantly adapting to meet evolving consumer demands and leveraging new technologies to enhance the shopping experience. From traditional brick-and-mortar stores to online platforms, the retail market provides many channels for consumers to access products and services that enrich their lives.
Presenzza carves out a distinct niche within this expansive market by catering to customers who value authenticity, quality, and unique experiences. This niche market seeks products with genuine cultural heritage and artistic expression, appreciating well-made, durable items that reflect meticulous craftsmanship.
Competitive Advantage
One of Presenzza’s key competitive advantages is its emphasis on community building and cultural connection. While other retail stores may offer similar products, Presenzza distinguishes itself by creating a space where customers can connect, participate in events, and experience multicultural and multisense activities. This focus on community and culture provides a unique shopping experience that cultivates customer loyalty.
Presenzza® Brand Personality
At Presenzza, we advocate the power of authentic self-expression and creativity. Embodying the Creator archetype, we inspire innovation and explore new ideas through diverse activities. Our brand serves as a vibrant space for anyone to showcase their originality and share their unique perspectives and talents. By building a welcoming community of reality enthusiasts, we tap into the innate desire for self-expression and imagination to unleash their creativity and bring their visions to life.
Attitude
Hobbies
Brand Expression
Our brand values constitute the meaning that we want our work to have. Therefore, our brand values reflect what’s fundamentally important to us and our collaborators.
Intelligence (Territory)
Kreathink®’s territory exists at the intersection of Branding, Design, Technology, Marketing, and Business, offering a holistic approach that empowers companies to build a robust ecosystem that inspires, connects, and evolves with the market. Our deep understanding of business dynamics allows us to create brands that are not only visually compelling but also aligned with our client’s growth objectives.
We drive innovation, simplify complex brand processes, and provide businesses with the tools and strategies to communicate their value clearly and confidently to the world. Kreathink’s territory spans the entire brand journey—from ideation to execution—pushing boundaries and delivering meaningful results, all while stimulating growth, trust, and long-term success for every client.
Tone and Voice
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Visual Expression
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Brand Sense
Sight
Scent
Sound
Touch
Taste
Brand Architecture
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