The Brand
About this Section
Contents
Brand History
Kreathink® began operations in Quito, Ecuador, in 2008 with the idea of a Design and Architecture studio that would meet the needs of clients in reference to commercial interior spaces, developing graphic design and advising on corporate identity strategies.
By 2013, some of its clients included Pepsi® Co., Clarín®, Green Peace®, ESPN® Latin America, American Express®, Orange® Spain, among others. Its founder, Jorge Luis Valverde, used Kreathink® for the publication of the book “From Entrepreneurship to Microenterprise” by the Spanish Academic Publishing House for the European Community, a book that deals with the influence of Design in the evolution of companies and its ability to accelerate businesses with Branding strategies.
In 2015, Kreathink® became a Branding Studio Specialized in Corporate Image, serving larger-scale projects that required market research, visual communication systems, brand strategy development, design and execution of advertising campaigns, and finally evaluation and assessment of brand positioning in the market.
Some of the companies successfully served were Casa Brasil®, Only® by Exofrut®, Fundación Terranueva, IMDQ, Coperor Capital®, InterRe®, Tranquility Health®, Berkeley® Music School, TexCaz®, Sterling Treaty Re®, among others. The company has exhibited work at important fairs and conferences in Latin America such as Cromía, Innova 2017, MetroDesignWeek, UPCycling, SID8, International Design Congress, Networking DC, and Diseño en Palermo by the University of Palermo.
In 2018, Kreathink® is anchored to economic groups to develop businesses, brand strategies, execute advertising activities and implement marketing plans for holdings, product lines and build strategic alliances.
Until this year, Kreathink® and some of its collaborators have obtained professional recognitions such as the First Prize to the Brandbook of the Central Society of Architects (Argentina), the Official Mention to La Metro Identity: Brand of the Metropolitan Institute of Design by the Ibero-American Design Biennial (Spain), and the CSS Design Award of August 2016 with Kreathink® Website.
In 2022, Kreathink® opens its commercial office in Dallas, Texas, United States, with the intention of strengthening operations at a regional level to provide Design, Strategic Branding and Business Design services focused on entrepreneurs and Small and Medium Enterprises (SMEs).
Kreathink® is currently expanding operations from Cheyenne, Wyoming, in the United States, to serve clients throughout the Americas and is seeking connections in Europe that will allow it to establish itself as an organization specialized in Branding and Business Design that solves its clients’ market positioning problems.
Brand Values
Our brand values constitute the meaning that we want our work to have. Therefore, our brand values reflect what’s fundamentally important to us and our collaborators.
Excellence
We are committed to delivering top-notch design solutions that exceed client expectations and deliver real-world results.
Integrity
We maintain high professionalism and transparency in all our interactions, ensuring our clients always feel informed and confident in our work.
Organization
Our structured and efficient approach allows us to deliver high-quality work on time and within budget, providing our clients with a seamless experience from start to finish.
Passionate
We genuinely care about the success of our clients and are passionate about helping them achieve their goals through powerful branding.
Empathy
We are approachable and easy to work with, creating a warm, welcoming environment for our clients to understand their reality.
Curiosity
We constantly learn, experiment, and evolve, which keeps our work fresh and relevant.
Creativity
We believe in the power of original ideas and creative thinking to inspire, engage, and captivate audiences.
Precision
We pay close attention to every detail, ensuring our work is flawlessly executed and aligned with our client’s objectives.
Awareness
We stay updated on design, branding, and client needs, including emerging trends and cultural shifts. This helps us create relevant and impactful work tailored to our clients’ goals.
Brand Positioning
Objective
To establish Kreathink as the go-to branding and digital solutions partner for innovative businesses to help them build cohesive, future-proof brand identities and accelerate their growth.
Internal Vision
Kreathink must be a complete business ecosystem that benefits itself and its clients. By “comprehensive,” we mean that it should encompass and understand every possible business process detail, including ideas, strategies, organizational charts, workspaces, digital environments, out-of-office activities, printed materials, and transactional systems.
Our internal vision for Kreathink is for it to act as a business designer (human-powered and technology-accelerated) that drives growth through creative thinking and logical organization.
Strength & Opportunities
Kreathink combines branding, design, marketing, and technology expertise to offer comprehensive business solutions. With over 15 years of experience and an award-winning team, it’s a trusted partner for businesses. Their client-centric approach ensures personalized branding strategies and high-quality results.
Kreathink has significant growth opportunities by expanding into new markets and industries, especially as businesses prioritize digital branding and marketing. The increasing demand for AI-driven solutions allows us to highlight our unique Kreatina AI feature. Partnerships with web development firms and PR agencies can enhance its offerings. Additionally, Kreathink’s expertise in organizing brand information positions it well to meet the rising demand for brand transparency and drive further success.
Internal Audience
Kreathink’s internal audience is young, dynamic, innovative professionals and forward-thinking individuals driven by creativity and a passion for cutting-edge solutions. These professionals are tech-savvy, comfortable with digital tools, and eager to explore new methods and ideas in branding, design, and marketing. They thrive in a fast-paced environment, value autonomy, and enjoy collaborating on projects challenging the status quo.
With a strong entrepreneurial spirit, they are motivated by the opportunity to contribute to meaningful work that impacts both clients and the industry. They seek continuous learning and professional growth, and align with Kreathink’s commitment to innovation, modernity, and pushing creative boundaries.
BP #1: Entrepreneurs
The ideal entrepreneur buyer persona for Kreathink is a driven, visionary business owner in the growth stage of their startup or established company. They are passionate about building a solid brand and understand the importance of aligning their business image with market trends and customer expectations. This entrepreneur is tech-savvy, open to innovation, and seeks expert guidance in branding, design, marketing, and technology to elevate their business.
They value strategic thinking, creative solutions, and efficient tools that streamline their operations, allowing them to focus on scaling their business. Confident yet pragmatic, they always look for ways to stand out in a competitive market and position their brand as modern, professional, and memorable.
BP #2: Mid-sized Companies
The ideal buyer persona for Kreathink is a mid-sized company experiencing growth and already has a strong presence in its industry. A forward-thinking management team leads this company and values consistency in its messaging and visuals across various platforms. They seek expert branding, design, and marketing guidance to enhance their competitive edge and streamline their internal processes. This buyer is comfortable with technology and is eager to adopt innovative tools to improve brand management and communication.
They are focused on long-term growth and aim to align their business image with modern, industry-leading standards, ensuring a cohesive and impactful presence across all channels while optimizing workflows.
Kreathink’s Ecosystem
Kreathink functions like a living organism, with the commercial department as the nucleus driving strategy and growth. The administrative department acts like the cytoplasm, maintaining stability and coordinating essential processes. The production department serves as the mitochondria, generating energy and output for creative ideas.
All departments work together to ensure Kreathink thrives and grows in an environment that connects freely and surely with other cells (companies) to help them improve, develop, or connect to others and create new business ecosystems.
Market/Niche Space
Branding plays a critical and increasingly sophisticated role across industries as businesses realize the value of a strong, cohesive brand in an intensely competitive marketplace to create meaningful connections with customers, build trust, and drive long-term loyalty.
Branding niche services are strategic processes that touch on brand identity, positioning, messaging, storytelling, and customer experience. The branding market spans various industries, including retail, technology, healthcare, finance, and consumer goods, each demanding industry-specific knowledge to tailor brand strategies effectively.
The shift towards brand transparency and corporate social responsibility has transformed branding from a primary marketing tool to a fundamental element of a company’s overall mission and values, aiming to achieve higher customer retention and a stronger market position.
Competitive Advantage
Kreathink focuses on brand transparency
and modern business development.
As more companies emphasize transparency and authenticity, our expertise in organizing and structuring brand information and assets allows businesses to communicate trust and clarity, which is a growing demand in the modern marketplace.
Comparative Advantage
Kreathink is a seamless blend of human-centered strategy
and cutting-edge technology.
Unlike competitors focusing solely on creative assets or purely tech-driven solutions, Kreathink combines the best of both worlds. Our award-winning branding experts work closely with clients to craft tailored strategies that deeply understand human behavior, business challenges, and market nuances. Meanwhile, our advanced AI systems and technology platforms support these strategies by optimizing workflows, automating tasks, and offering data-driven insights that enhance decision-making.
This synergy between human insight and technological innovation allows Kreathink to deliver more personalized, efficient, and scalable solutions.
Presenzza® Personality
Kreathink® is a challenger who embodies bold and rebellious professionalism that disrupts the status quo and challenges conventional thinking. We are driven to innovate and provoke change, positioning ourselves as daring alternatives to traditional industry norms. They empower their audience by offering something different and structured, focusing on revolution and innovation. We attract passionate, forward-thinking audiences motivated by transformation and inspired by ideas that question standards.
Attitude
Hobbies
Brand Expression
Our brand values constitute the meaning that we want our work to have. Therefore, our brand values reflect what’s fundamentally important to us and our collaborators.
Intelligence (Territory)
Kreathink®’s territory exists at the intersection of Branding, Design, Technology, Marketing, and Business, offering a holistic approach that empowers companies to build a robust ecosystem that inspires, connects, and evolves with the market. Our deep understanding of business dynamics allows us to create brands that are not only visually compelling but also aligned with our client’s growth objectives.
We drive innovation, simplify complex brand processes, and provide businesses with the tools and strategies to communicate their value clearly and confidently to the world. Kreathink’s territory spans the entire brand journey—from ideation to execution—pushing boundaries and delivering meaningful results, all while stimulating growth, trust, and long-term success for every client.
Tone and Voice
We work with fearless brands
Hello, we are Kreathink®.
What can we help you with?”
Great to have you here today
Let’s change the game…
Visual Expression
Visual Expression Description Lorem ipsum dolor sit amet ego trinity’s mucro medirum
Brand Sense
Sight
Scent
Sound
Touch
Taste
Brand Architecture
Brand Architecture explanation and objectives Hobbies Lorem ipsum dolor sit amet ego trinity’s mucro medirum
